Q: What Is an IP Address?

A: Internet Protocol Address. An IP address is a unique number, akin to a telephone number, used by machines (usually computers) to refer to each other when sending information through the Internet using the Internet Protocol. This allows machines passing the information onwards on behalf of the sender to know where to send it next, and for the machine receiving the information to know that it is the intended destination.


Q: How do I change my IP Address?

A: Your IP address is issued to you by your ISP. You would need to contact your ISP to find out if they are willing to work with you or not.


Q: What Is a PageRank?

A: PageRank is a numerical value which represents the popularity of a website. This is status given to websites by Google.


Q: What is the hightest Google Page Rank you can get?

A: PageRank is from 0 - 10, with 10 being the highest number awarded.


Q: How is PageRank Used?

A: PageRank is one of the methods Google uses to determine a page's relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and PageRank is interesting enough to deserve a paper of its own.


Q: What is Link Popularity?

A:Search engines such as Google use a special link analysis system to rank web pages . Citations from other WWW authors help to define a site's reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page . In other words, the quality of incoming links counts more than sheer numbers of them.

To search for pages linking to a specific page, simply enter the URL on Google or Yahoo this way:

link:domainname.com/greatwebmaster/highqualitypage.html


Q: How can I improve my Link Popularity?

A: Here are some strategies that are generally considered to be important to increase link popularity:

• There should be links from the home page to all subpages so that a search engine can transfer some link popularity to the subpages.
• Appropriate anchor text with relevant keywords should be used in the text links that are pointing to pages within a site (technically, this helps link context, not link popularity).
• Getting links from other web sites, particularly sites with high PageRank , can be one of the most powerful site promotion tools. Therefore, the webmaster should try to get links from other important sites offering information or products compatible or synergistic to his/her own site or from sites that cater to the same audience the webmaster does. The webmaster should explain the advantages to the potential link partner and the advantages his/her site has to their visitors.
• One way links often count for more than reciprocal links.
• The webmaster should list his/her site in one or more of the major directories such as Yahoo!, Google or the Open Directory Project.
• The webmaster should only link to sites that he/she can trust, i.e. sites that do not use "spammy tecniques".
• The webmaster should not participate in link exchange programs or link farms , as search engines will ban sites that participate in such programs.